There are lots of ways to skyrocket your app downloads, and one of the great platforms you can freely take advantage of is no other than Instagram. Many game developers and other businesses see Instagram as a powerful tool to up their game. Even if there now are recurring reports of an Instagram account hacker on the market, this does not stop business people from making the most of the platform.
To start, here are some great Instagram marketing tips you should apply today:
You can effectively promote your mobile apps like game apps and so on with Instagram influencers. Over 78% of influencers use Instagram to collaborate with brands. You can also do what others have done and reap the same great results. Just make sure you’re working with the right influencers in your industry so that you can successfully tap the right market.
For you to generate more app downloads, another great strategy is running contests through Instagram. Many Instagram users are always up for contests and giveaways. Studies show that running contests has enabled many brands to grow their following 70% faster than those who did not think about this gimmick.
If you have never tried running contests on Instagram, worry not as it’s no rocket science. There are lots of tools within reach to help you manage Instagram contests fairly and successfully. An example of such a handy tool is Wishpond. Just ensure to keep the rules simple and straightforward. You may even cross promote your contest across various social media channels. Just make sure you’re using relevant hashtags.
Hashtags are one of the key elements of Instagram marketing. In fact, every Instagram post you make should come with hashtags. Using hashtags helps you boost your exposure and reach. Especially if you use the right, relevant hashtags, you can better encourage Instagrammers to download your mobile apps and share the word as well.
App Install Campaigns
Everybody probably knows how powerful videos can be, and take note that Instagram is about visual content. You’re probably already thinking about running your app install campaign already, but before you finalize things, keep the following in mind:
- Ensure that your campaign video is engaging enough
- Be persuasive and creative when writing your caption. Don’t go too pushy—it should be cool and subtle
- Don’t miss analyzing your app install campaign’s performance. Optimize it accordingly to drive the best results.
Those who have done their app install campaigns on Instagram and have done it well really have seen a tremendous difference. Just think it all through to make sure that it’s all worth it.
Instagram stories are getting more and more popular with both regular users and marketers. There are 300 million users that are on Instagram Stories every day. As a matter of fact, Instagram users spend around 28 minutes on Instagram users regularly. This makes it a great avenue for you to promote your apps. Using Instagram stories, tease your audience with your app’s best features, use engaging GIFs, highlight behind-the-scene development shots, and use polls to encourage feedback, suggestions, and engagement.
The possibilities are endless. Just conceptualize your entire Instagram marketing strategy well, and you’re good to go.